| Declining offline store traffic, low efficiency per square meter |
| High online traffic costs, low conversion rates |
| Chaotic omni-channel inventory management, slow turnover |
| Fragmented membership systems, low repurchase rates |
| Slow supply chain response, severe inventory backlog |
| Long new product development cycles, difficult to create hit products |
| Poor private domain traffic operation results, low ROI |
| Large livestream e-commerce investment, poor sustainability |
| High store digitalization costs, unclear results |
| Brand aging, difficult youth-oriented transformation |